They're slow.
Big sliders, heavy plugins, and giant photos. Every extra second on a phone can cost you visitors who were ready to call.
Roofing website designWebsites built to book inspections.
Your website has one job: get a homeowner to call or ask for an inspection. We build fast sites for roofing companies that make that easy. Every monthly plan comes with one, and it stays live as long as your monthly fee is paid.
Illustration: a roofing company homepage on a desktop screen, with a call button in the header, a clear offer and an inspection form in the first screen, review ratings and certifications near the top, and photos of recent jobs.
- 1Call button in the header, on every page
- 2A clear offer in the first screen
- 3Reviews and certifications up top
- 4A short inspection form
- 5Real job photos, not stock
The problem
Why a lot of roofing websites don't bring in jobs.
Good roofing web design isn't about a pretty homepage. It's about a phone that rings. Here's what usually gets in the way.
The number is hard to find.
A homeowner with water coming through the ceiling isn't going to hunt for your number. A lot of them just go back and tap the next roofer.
They say nothing specific.
"Quality roofing you can trust" could be anyone. Homeowners want your real photos, real reviews, your warranty, and the towns you cover.
It doesn't show up on Google.
No service pages, no city pages, and nothing that gives Google a reason to send you traffic.
What's included
What goes into the roofing sites we build.
Every piece is there for one reason: to turn a homeowner on a phone into a booked inspection. How many pages you get depends on your plan.
Tap-to-call everywhere
A sticky call button on phones and your number in the header on desktop. Calling you takes one tap.
Built to load fast
Lightweight code, compressed photos, and no bloated page builders. Built with Google's Core Web Vitals in mind.
Pages for your services
Roof replacement, repair, storm damage, metal, flat roofs, gutters, and the other work you sell.
Service area pages
A real page for each town you want to target, written for that town, so you have a shot at ranking there. On Growth and Market Leader.
Proof up front
Job photos, Google reviews, manufacturer certifications, and warranty details where homeowners see them first.
Short inspection forms
Three to five fields. Nobody wants to fill out a 14-question form on a phone.
Financing and insurance pages
Clear answers on financing options and how the insurance claim process works with your company, two things homeowners ask about a lot.
Hosting and security included
Fast hosting, SSL, backups, and security updates handled for you, as long as your monthly plan is paid.
SEO-ready structure
Clean page titles, schema markup, fast hosting, and a layout Google can crawl without trouble.
Your website in each plan
Compare plansFoundation$500/mo
Up to 10 pages, hosted and secured for you
Growth$1,250/mo
Up to 20 pages with service area pages, plus 2 new pages a month
Market Leader$2,500/mo
Pages for every service and market, plus 4 new pages a month
How we build it
Four steps from kickoff to live.
Step 1: Kickoff call
We talk through your services, towns, crews, and what a great job looks like to you. You send photos, reviews, and certifications.
Step 2: Plan and write
We map out every page and write the copy. You read it and sign off before anything gets designed.
Step 3: Design and build
We design and build every page, then you review the site on your phone and your computer before it goes live.
Step 4: Launch and grow
We launch, test every call button and form, and keep your site live, updated, and backed up as long as your plan is paid.
Site structure
The pages built to bring in roofing jobs.
A lot of roofing sites are just a homepage and a contact form. Here's the structure we build instead. Foundation starts with the core pages, and Growth and Market Leader build out the rest.
/Homepage
ServicesOne page per job type
- Roof replacement
- Roof repair
- Storm and hail damage
- Metal roofing
- Flat and commercial
- Gutters
Service areasOne page per town you cover
- Your main city
- Nearby town
- Nearby town
- Nearby town
- Nearby town
ProofWhy homeowners pick you
- Reviews
- Project gallery
- Certifications
- Warranties
HelpAnswers homeowners look for
- Financing
- Insurance claims
- Roof replacement cost
- FAQ
BookWhere leads come in
- Free inspection
- Contact
Questions
Website questions.
Is the website really included in the monthly plan?
Yes. Every plan comes with your website, including hosting and security, and it stays live as long as your monthly fee is paid. Because the site is part of the subscription, it stays with us if you cancel. The plans differ in how many pages you get and how much work we do each month. Compare plans.
How long does a new roofing website take?
It depends on how many pages you need and how fast we get your photos and feedback. We'll give you a timeline on the kickoff call.
Do you write the content?
Yes. We write every page, then you review it. You know your business, so we'll ask good questions and keep it sounding like you.
What if I already have a website?
You can keep it. Every plan works with your current site at the same price: we skip the build, tune up your site for SEO in the first month, and publish your monthly posts and pages on it. If your site is slow, hard to use on a phone, or locked down by another company, we'll tell you, and a new site from us is part of your plan whenever you want to switch.
Get started
Let's build a website made to book roofs.
Every plan comes with a professional roofing website. Tell us about your company, and we'll get yours started.
Every plan includes
- A professional roofing website, live as long as your plan is paid (or we work on the one you have)
- On-page SEO every month, plus Google Business Profile management
- New SEO articles every month, with more on bigger plans
- A monthly report on website performance
- Plans from $500 a month, with a 3-month minimum
Questions first?
hello@roofingdemandlab.comGot it.
We'll reach out to talk through your market, your plan, and next steps.