Roofing marketing plansOne monthly plan. No pile of invoices.
Every plan comes with a professional roofing website that stays live as long as your monthly fee is paid, plus SEO, content, and marketing, starting at $500. Already have a site? Keep it, same price. Paid ads are separate add-ons, and your ad spend goes straight to Google or Meta.
Website included in every plan, live while you pay.
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The plans
Pick the plan that fits your crew size.
Every plan includes your website (or work on the one you have) and SEO. The bigger the plan, the more we do for you every month: more articles, more optimized pages, more listings, and more reach.
Every plan comes with a professional roofing website.We build it, host it, and handle security and backups. It stays live as long as your monthly plan is paid.
Already have a site? Keep it.Same plans, same price. We tune up your current site for SEO in month one, then publish your monthly posts and pages on it.
Foundation
For newer roofers and one-crew shops
$500/ month
Website includedUp to 10 pages, hosted and secured
Full AI SEO program with a monthly AI visibility report
Monthly strategy call and priority support
3-month minimum on every plan, then month to month until you cancel.
Your website is part of the subscription. It stays live as long as your monthly plan is paid, and it stays with us if you cancel.
Always yours: your Google profile, ad accounts, reviews, and data. Keeping your own website? It stays yours too, along with everything we publish on it.
Add-ons
Paid ads are separate from the monthly plans. Add them to any plan or run them on their own. Your ad spend is paid directly to Google or Meta, never through us.
Add-onAd spend paid to the platform
Google Ads + Local Services Ads
Search campaigns and Local Services Ads built around the searches homeowners make when they need a roofer. You pay Google directly for ad spend. We set up, manage, and report on the campaigns.
Your ad spend goes straight from your card to Google
Campaigns built from your finished jobs, storm campaigns, and retargeting for website visitors who did not call. You pay Meta directly for ad spend. We build and run the campaigns.
Your ad spend goes straight from your card to Meta
All plans start with a 3-month minimum, then go month to month until you cancel. A website we build stays live while your plan is active and stays with us if you cancel. Keeping your own site? Same plans, same price, and it stays yours. Ad spend for Google and Facebook/Instagram is paid directly to Google and Meta, never through us. This page is a summary. Your signed service agreement has the full terms.
Google Ads management
A separate service, with two separate bills.
Google Ads management works with any plan or on its own, and Facebook and Instagram ads work the same way. Here's exactly how the money moves.
Your roofing company
Ad spend
Google
Management fee
Roofing Demand Lab
Your ad spend
Paid by you, straight to Google. Your card sits on a Google Ads account in your name, so you see every charge, and none of your ad budget passes through us.
Our management fee
A monthly fee to set up, run, and report on your campaigns. We quote it after a quick call, based on your budget and how many campaigns you need.
Questions
Pricing questions.
Is the website really included?
Yes. Every plan comes with a professional roofing website, including hosting and security, and it stays live as long as your monthly fee is paid. Bigger plans get more pages and more marketing work every month.
Can I keep my current website?
Yes. Every plan works with the site you already have, at the same price. We skip the website build, tune up your current site for SEO in the first month, then publish your monthly posts and pages right on it. We just need login access. If your site is slow or locked down by another company, we'll tell you up front, and a new site from us is part of your plan whenever you want to switch.
Is Google Ads included in the plans?
No. Google Ads and Local Services Ads management is a separate service. You pay Google directly for your ad spend, and we charge a management fee to build and run the campaigns. You can add it to any plan or run it on its own. How our Google Ads management works.
Are Facebook and Instagram ads included?
They're a separate add-on, just like Google Ads. You pay Meta directly for the ad spend from your own account, and we charge a management fee to build and run the campaigns.
Is there a contract?
Yes. Every plan starts with a 3-month commitment, which covers building your website and getting your SEO going. After that, it goes month to month until you cancel.
What happens to my website if I cancel?
You can cancel once your first 3 months are up. Your website is part of your subscription, not a one-time purchase, so it stays live while your plan is active. If you cancel, the website stays with us and comes down. If you kept your own website, nothing changes: it's yours, along with every post and page we published on it. Your Google Business Profile, ad accounts, reviews, and data are always yours, whether you stay or go.
Which plan should I pick?
Tell us about your company on the get-started form, and we'll help you pick the plan that fits your market, even if it's the smallest one.
Can I change plans later?
Yes. A lot of roofers start on one plan and move up as they add crews or new markets. Just let us know.
Do I own my accounts?
Yes. Your Google Business Profile, ad accounts, reviews, and data stay in your name, and they stay with you if you ever leave.
Get started
Ready to pick a plan? Let's get started.
Tell us about your company and the plan you're leaning toward. We'll talk it through and get your website started.
Every plan includes
A professional roofing website, live as long as your plan is paid (or we work on the one you have)
On-page SEO every month, plus Google Business Profile management
New SEO articles every month, with more on bigger plans