Issue 01
Your social pages look abandoned.
The last post is from two summers ago. Homeowners check, and a dead page makes them wonder if you are still in business.
Digital marketing for roofersStay in front of homeowners until they sign.
Plenty of homeowners get two or three estimates and take their time deciding. Reviews, social posts, and social ads keep your company top of mind while they think it over, and bring them back when they're ready.
Illustration: a social media post from your roofing company showing a before-and-after roof, next to a card with a QR code that asks customers to leave a Google review.
01The problem
Where roofers lose jobs they already paid for.
Issue 02
Too few reviews.
Homeowners read reviews before they call. If you're not asking every customer, you're falling behind the roofers who are.
Issue 03
Visitors who vanish.
Most people leave your website without calling. Without retargeting ads, you never see them again.
Issue 04
Your best work goes unseen.
You finish great roofs every week, and nobody outside the driveway ever sees them.
02What's included
The follow-through most roofers skip.
Our roofing digital marketing picks up where Google leaves off: reviews, social posts, and roofing Facebook ads that keep homeowners thinking about you.
01
Social media posts
Job photos and short videos turned into posts that show your crews at work. 4 a month on Growth, 8 on Market Leader.
02
Review link and QR code
An easy way for happy customers to leave a Google review, right from the driveway. Included in every plan.
03
Review replies
A reply to every Google review, good or bad, so homeowners see a company that pays attention. Growth and up.
04
Facebook and Instagram ads
Ads aimed at homeowners in your service area, including the streets around your recent jobs. Add-on, with ad spend paid directly to Meta.
05
Retargeting
Ads that follow up with people who visited your site but didn't call. Part of the social ads add-on.
06
Storm campaigns
Quick ad campaigns for homeowners in areas hit by hail or high winds. Part of the social ads add-on.
Digital marketing in each plan
Compare plansFoundation$500/mo
Review request link and QR code
Growth$1,250/mo
4 social media posts a month, plus replies to every Google review
Market Leader$2,500/mo
8 social media posts a month, plus replies to every Google review
03Neighborhood campaigns
Every finished roof is an ad for the next one.
With the Facebook and Instagram ads add-on, we run ads to the homes around every job you finish. The neighbors just watched your crew work, so the timing couldn't be better.
- Ads to the homes around every job you finish
- Before-and-after photos from that exact job
- A simple offer: a free inspection while the crew is nearby
- Extra useful after hail and wind storms
04How it works
From setup to signed jobs.
Step 1: Inspect
Your reviews, your social pages, and how your company shows up online today.
Step 2: Set up
Your review link and QR code, your social profiles, and your ad accounts if you add ads.
Step 3: Post and promote
Regular social posts, plus ads and retargeting if you add the social ads add-on.
Step 4: Report
A monthly website performance report, with changes based on what we see.
05Questions
Marketing questions.
Do Facebook ads work for roofers?
They work differently than Google. People on Facebook aren't searching for a roofer, so we use it to build familiarity in your area, retarget website visitors, and run storm and neighborhood campaigns. It's a strong partner to Google, not a replacement.
Can you post on our social media for us?
Yes. Send us job photos and short clips from the field, and we'll turn them into regular posts. Growth includes 4 posts a month and Market Leader includes 8.
Which plans include this?
Every plan includes a review request link and QR code. Growth adds 4 social media posts a month and replies to every Google review. Market Leader bumps posting to 8 a month. Facebook and Instagram ads, including retargeting, are a separate add-on. Compare plans.
Get started
Ready to book more roofs?
Tell us about your company and the plan you're leaning toward. We'll reach out to talk through your market, then get your new website and marketing started.
Every plan includes
- A professional roofing website, live as long as your plan is paid
- Google Business Profile management and SEO
- New content every month, with more on bigger plans
- A monthly report on website performance
- Plans from $500 a month, with a 3-month minimum
Work orderNew client
You're in.
We'll reach out to talk through your market, your plan, and next steps.