One monthly plan covers your website, new SEO content every month, and ongoing work on your rankings in Google Maps and AI search. Google and Facebook ads are there when you want them.
Illustration: a phone showing Google results for "roof repair near me," with your roofing company at the top of the local service ads, first in the map results, and first in the regular results.
Homeowners search
Plans and pricing
Plans start at $500 a month. Every plan comes with a professional roofing website that stays live as long as your monthly fee is paid, or we can work on the site you already have. SEO, content, and marketing are bundled in, and bigger plans do more work every month.
Every plan comes with a professional roofing website.We build it, host it, and handle security and backups. It stays live as long as your monthly plan is paid.
Already have a site? Keep it.Same plans, same price. We tune up your current site for SEO in month one, then publish your monthly posts and pages on it.
For newer roofers and one-crew shops
$500/ month
Website includedUp to 10 pages, hosted and secured
2SEO articles a month
Up to3pages optimized a month
Recommended
For established roofers ready to grow
$1,250/ month
Website includedUp to 20 pages, with service areas
5SEO articles a month
Up to10pages optimized a month
Everything in Foundation, plus:
For multi-crew and multi-location roofers
$2,500/ month
Website includedPages for every service and market
10SEO articles a month
Up to25pages optimized a month
Everything in Growth, plus:
3-month minimum on every plan, then month to month until you cancel.
Your website is part of the subscription. It stays live as long as your monthly plan is paid, and it stays with us if you cancel.
Always yours: your Google profile, ad accounts, reviews, and data. Keeping your own website? It stays yours too, along with everything we publish on it.
Add-ons
Paid ads are separate from the monthly plans. Add them to any plan or run them on their own. Your ad spend is paid directly to Google or Meta, never through us.
Search campaigns and Local Services Ads built around the searches homeowners make when they need a roofer. You pay Google directly for ad spend. We set up, manage, and report on the campaigns.
Management fee quoted after a quick call
Get started with Google AdsCampaigns built from your finished jobs, storm campaigns, and retargeting for website visitors who did not call. You pay Meta directly for ad spend. We build and run the campaigns.
Management fee quoted after a quick call
Get started with social adsThe problem
If any of these sound like your company, you're in the right place.
A lot of lead sites sell the same homeowner to several roofers at once. You pay for the lead, then race everybody else to the phone and hope you win on price.
Homeowners look you up on their phone, a lot of times while standing in the yard staring at a leak. If your number isn't one tap away, a lot of them just call the next roofer.
A competitor with worse work and more reviews sits in Google's top three map spots. That map shows up above the regular results, and a lot of homeowners call straight from it.
Your agency sends 12 pages of impressions and click-through rates, and you still can't tell what's working.
What we do
These are the roofing marketing services we offer. Pick one or run them together, and every one is built around how roofing companies actually sell.
A fast, professional website built to turn visitors into inspection requests.
Included in every monthly plan
Work your way up Google Maps and the regular results in the towns you actually serve.
Included in every monthly plan
Google Ads and Local Services Ads aimed at real roofing calls, with filters to cut out DIYers and job seekers.
Add-on: you pay Google directly for ads
All of our services in one place, including social media posts and Facebook and Instagram ads.
Every service we offer, side by side
GEO and AEO for roofers: give your company a better shot at being named when homeowners ask ChatGPT, Google AI Overviews, Gemini, or Perplexity who to call.
Basics in Growth, full GEO + AEO in Market Leader
Where the calls come from
When a homeowner looks for a roofer, the page they see has up to five parts, and AI now answers a lot of questions before anyone scrolls. Each part works differently, and each one needs its own plan.
Google's AI Overviews sit at the top of many searches, and more homeowners now ask ChatGPT, Gemini, or Perplexity directly. These answers often name a few companies and skip the rest.
Covered by: Roofing AI SEOThe pay-per-lead listings with Google's verified badge. You pay for leads, not clicks, and Google runs its own checks, like license and insurance, before you can run them.
Covered by: Roofing PPCThe "Sponsored" text ads. They can add calls quickly and work well for storm response, as long as the keywords and negatives are set up right.
Covered by: Roofing PPCThe map with three roofers under it. Rankings here depend on your Google Business Profile, your reviews, and how close you are to the person searching.
Covered by: Roofing SEOThe blue links under everything else. They're slower to earn, but the clicks are free and they can keep bringing in visitors month after month.
Covered by: SEO + Website DesignHow it works
You'd never quote a roof without getting up on it first. We don't touch your marketing until we've inspected it, either.
We start by inspecting everything: your website, Google Business Profile, reviews, ads, and the top three roofers in your area. You get a straight answer on what's costing you jobs.
Before we change anything, we set a baseline: where you rank, how your website performs, and where your traffic comes from today. Then we agree on the goals that matter to you.
We build the website, fix the profile, and launch the campaigns. Every page and every ad points to one thing, a booked inspection.
Every month we keep building, cut what isn't working, and put more behind what is. You get a short, plain-English report on how your website is performing.
Run the numbers
Slide in your own numbers and see what a few extra inspections a month add up to over a year.
This is simple math on the numbers you enter. It isn't a forecast or a promise of results, and real numbers depend on your market, your prices, and how fast your team follows up. Ready to go after those extra jobs?
Get startedWhy roofing only
“roofing jobs near me” is someone looking for work.
“roof replacement cost” is a homeowner getting ready to buy.
We know the difference, and we build everything around it.
Searches spike, click prices jump, and the roofer who answers first often gets the job. We plan storm campaigns before the hail hits, not after.
They get separate pages, separate ads, and separate messaging, so one doesn't drown out the other.
When you're booked out, we slow spending down. When the schedule opens up, we turn it back up.
Reviews, photos of real jobs, and manufacturer certifications. Your website puts them up front, before anyone has to scroll far.
Our rules
Roofing Demand Lab works with roofers and nobody else. Every page, ad, and report we make is built for one trade.
Your Google Business Profile, your ad accounts, your reviews, and your data stay in your name. If we ever part ways, they stay with you.
Every month you get a simple report on how your website is performing. No jargon, and if a number doesn't help you make a decision, it's not in there.
Questions
Don't see your question? Ask us when we talk. You'll get a straight answer.
Yes. Residential, commercial, storm restoration, and metal roofing companies. If you put roofs on buildings, we're built for you.
Monthly plans run from $500 to $2,500, depending on how much work you want done each month. Every plan starts with a 3-month minimum, then goes month to month. Every plan comes with your website, live as long as your monthly fee is paid. Already have a site you like? Keep it. Same plans, same price. Google Ads and Facebook ads are separate add-ons, and you pay the platforms directly for ad spend. See all plans.
No. A lot of lead companies sell the same homeowner to several roofers. We build your own roofing lead generation: your website, your Google Business Profile, and your ads. The leads that come in are yours, and we never sell them to anyone else.
Google Ads can start producing calls within days of launch, and Local Services Ads can too once Google approves your business. SEO takes longer. Map rankings often start moving in the first few months, and competitive organic rankings can take six months to a year. Nobody can promise rankings or a set number of leads, and we won't.
Yes. GEO and AEO are about getting your company named when homeowners ask ChatGPT, Google's AI Overviews, Gemini, or Perplexity about roofers. We build it on top of solid regular SEO, since AI tools tend to lean on the same things: clear pages, matching listings, and plenty of real reviews. See how our AI SEO works.
Yes. We build separate pages and campaigns for storm work, so it doesn't compete with your retail re-roof marketing. We also get storm campaigns ready ahead of time, so they can go live fast when weather hits your area.
Yes. Keep your site and pick any plan at the same price. We skip the website build, tune up your current site for SEO in the first month, then publish your monthly posts and pages right on it. We just need login access. It's your site, so everything we add stays yours. If your site is slow or locked down by another company, we'll tell you up front.
No. Your ad spend goes straight from your card to Google, in an account that's in your name. We charge a separate management fee to build and run the campaigns, so you always see exactly what Google charged.
Your Google Business Profile, ad accounts, reviews, and data stay in your name, and they stay with you if you ever leave. A website we build is different: it's part of your subscription, so it stays live while your plan is active and stays with us if you cancel. If you keep your own website, it stays yours, along with everything we publish on it.
Yes. We work with roofing companies anywhere in the U.S. Everything happens over the phone, video calls, and email, so it doesn't matter where your shop is.
Get started
Tell us about your company and the plan you're leaning toward. We'll reach out to talk through your market, then get your new website and marketing started.
Every plan includes
Questions first?
hello@roofingdemandlab.comWe'll reach out to talk through your market, your plan, and next steps.
