Issue 01
You're buying shared leads.
Lead sites sell each homeowner to several roofers at once. You pay full price, then race everybody else to the phone and hope you win on price.
Roofing marketing agencyRoofing leadsyou don't haveto share.
Lead sites sell the same homeowner to several roofers at once, then let you all race to the phone. We build your website, grow your rankings on Google Maps and in AI search, and run your ads so homeowners call you first. And only you.
- Roofing companies only
- Website included in every plan
- You own your accounts
Illustration: a phone showing Google results for "roof repair near me," with your roofing company at the top of the local service ads, first in the map results, and first in the regular results.
Homeowners search
- roof replacement near me
- roof leak repair
- hail damage roof inspection
- emergency roof tarp
- roofing contractors near me
- metal roof installers
- roof replacement cost
- storm damage roof repair
- flat roof repair
- insurance roof claim help
- shingle roof replacement
- commercial roofing company
01The problem
Most roofing marketing is built to look busy. Not to book roofs.
If any of these sound like your company, you're in the right place.
Issue 02
Your website isn't built for phones.
Homeowners look you up on their phone, a lot of times while standing in the yard staring at a leak. If your number isn't one tap away, they call the next roofer.
Issue 03
The map pack goes to someone else.
A competitor with worse work and more reviews sits in Google's top three map spots. Those three spots get most of the calls.
Issue 04
Your reports don't mention roofs.
Your agency sends 12 pages of impressions and click-through rates. You still can't answer one question: which of this money turned into signed jobs?
02What we do
Five services. One job: fill your schedule with inspections.
These are the roofing marketing services we offer. Pick one or run them together, and every one is built around how roofing companies actually sell.
SVC-01
Roofing Website Design
A fast, phone-first website that turns visitors into inspection requests.
- Tap-to-call on every screen
- A page for every service and town you cover
- Real job photos, reviews, and certifications up front
- Included with every monthly plan
Included in every monthly plan
SVC-02
Roofing SEO
Show up in the Google Maps top three and the regular results in the towns you actually serve.
- Google Business Profile built out and managed
- Service and city pages that can rank
- A steady plan for more reviews
- Blog posts that answer homeowner questions
Included in every monthly plan
SVC-03
Roofing PPC
Google Ads and Local Services Ads that pay for real roofing calls, not DIYers and job seekers.
- Local Services Ads setup and management
- Campaigns split by repair, replacement, and storm work
- Negative keyword lists from day one
- Budgets that follow storm season and your crew schedule
Add-on: you pay Google directly for ads
SVC-04
Roofing Digital Marketing
Reviews, social posts, and social ads that keep your name in front of homeowners until they sign.
- Social media posts that show your crews at work
- A review link and QR code for every happy customer
- Facebook and Instagram ads around your job sites
- Retargeting for visitors who didn't call
In Growth and Market Leader. Paid social is an add-on
SVC-05New: GEO + AEO
Roofing AI SEO
GEO and AEO for roofers: get your company named when homeowners ask ChatGPT, Google AI Overviews, Gemini, or Perplexity who to call.
- Answer-first pages for the questions homeowners ask AI
- Schema markup that spells out who you are and where you work
- Matching listings and reviews on the sites AI tools read
- Monthly checks on what AI tools say about you
Basics in Growth, full GEO + AEO in Market Leader
03Where the calls come from
Five places to win the search. We cover all five.
When a homeowner looks for a roofer, the page they see has up to five parts, and AI now answers a lot of questions before anyone scrolls. Each part works differently, and each one needs its own plan.
- 1
AI answers
Google's AI Overviews sit at the top of many searches, and more homeowners now ask ChatGPT, Gemini, or Perplexity directly. These answers name a few companies and skip the rest.
Covered by: Roofing AI SEO - 2
Local Services Ads
The pay-per-lead listings with Google's verified badge. You pay for leads, not clicks, and Google checks your license and insurance before you can run them.
Covered by: Roofing PPC - 3
Google Search Ads
The "Sponsored" text ads. They're the fastest way to add calls and the best tool for storm response, as long as the keywords and negatives are set up right.
Covered by: Roofing PPC - 4
Google Maps top three
The map with three roofers under it. Rankings here come from your Google Business Profile, your reviews, and how close you are to the person searching.
Covered by: Roofing SEO - 5
Regular search results
The blue links under everything else. They're slower to earn, but the clicks are free and they keep coming month after month.
Covered by: SEO + Website Design
04How it works
We work the way you do. Inspect. Measure. Install. Maintain.
You'd never quote a roof without getting up on it first. We don't touch your marketing until we've inspected it, either.
Step 1: Inspect
We start by inspecting everything: your website, Google Business Profile, reviews, ads, and the top three roofers in your area. You get a straight answer on what's costing you jobs.
Step 2: Measure
Before we change anything, we set a baseline: where you rank, how your website performs, and where your leads come from today. Then we agree on the goals that matter to you.
Step 3: Install
We build the website, fix the profile, and launch the campaigns. Every page and every ad points to one thing, a booked inspection.
Step 4: Maintain
Every month we keep building, cut what isn't working, and put more behind what is. You get a short, plain-English report on how your website is performing.
05Run the numbers
What's one more roof a month worth to you?
Slide in your own numbers and see what a few extra inspections a month add up to over a year.
ReadoutLive math
- Extra signed jobs a month
- 2.4
- Extra revenue a month
- $28,800
- Extra revenue a year
- $345,600
This is simple math on your own averages, not a promise from us. Ready to go after those extra jobs?
Start booking more roofs06Plans and pricing
One monthly plan. Website, SEO, and marketing included.
Plans start at $500 a month, and every plan comes with a professional roofing website that stays live as long as your monthly fee is paid. SEO, content, and marketing are bundled in, and bigger plans do more work every month.
Every plan comes with a professional roofing website.We build it, host it, and keep it secure. It stays live as long as your monthly plan is paid.
Plan 01
Foundation
Get found online and look like the pro you are.
$500/ month
Website included3-month minimum
Best for Newer roofers and one-crew shops
Start with FoundationEvery month we deliver
- 4Google Business Profile posts
- 1SEO blog posts
- New service or city pages (not included)
- Business listings built or cleaned up (not included)
- Local backlinks (not included)
- Social media posts (not included)
- AI visibility report (not included)
- Strategy call (not included)
Also included
- Roofing website, up to 10 pages
- Hosting, security, and backups
- Google Business Profile setup and management
- On-page SEO for your main services
- Review request link and QR code
- Monthly report on website performance
Most popular
Plan 02
Growth
Climb the map pack and keep the schedule full.
$1,250/ month
Website included3-month minimum
Best for Established roofers ready to grow
Start with GrowthEvery month we deliver
- 8Google Business Profile posts
- 2SEO blog posts
- 1New service or city pages
- 10Business listings built or cleaned up
- Local backlinks (not included)
- 4Social media posts
- AI visibility report (not included)
- QuarterlyStrategy call
Also included
- Everything in Foundation, plus:
- Website up to 20 pages, with service area pages
- Replies to every Google review
- AI SEO basics: schema markup and answer-first FAQ pages
Plan 03
Market Leader
Own your service area, on Google and in AI answers.
$2,500/ month
Website included3-month minimum
Best for Multi-crew and multi-location roofers
Start with Market LeaderEvery month we deliver
- 12Google Business Profile posts
- 4SEO blog posts
- 2New service or city pages
- 20Business listings built or cleaned up
- 2Local backlinks
- 8Social media posts
- MonthlyAI visibility report
- MonthlyStrategy call
Also included
- Everything in Growth, plus:
- Pages for every service and market you cover
- Full AI SEO program (GEO + AEO)
- Priority support
3-month minimum on every plan.
Your website is part of the subscription. It stays live as long as your monthly plan is paid, and it stays with us if you cancel.
Always yours: your Google profile, ad accounts, reviews, and data.
Add-ons
Paid ads are separate from the monthly plans. Add them to any plan or run them on their own. Your ad spend is paid directly to Google or Meta, never through us.
Google Ads + Local Services Ads
Search campaigns and Local Services Ads built around the searches that turn into signed roofs. You pay Google directly for ad spend. We set up, manage, and report on the campaigns.
- Your ad spend goes straight from your card to Google
- Campaigns, keywords, negatives, and landing pages
- Local Services Ads setup and lead review
- Call and conversion tracking
Management fee quoted after a quick call
Get started with Google AdsFacebook + Instagram Ads
Neighborhood campaigns around your jobs, storm campaigns, and retargeting for website visitors who did not call. You pay Meta directly for ad spend. We build and run the campaigns.
- Your ad spend goes straight from your card to Meta
- Ads to the homes around every finished job
- Retargeting for people who visited your site
- Storm and seasonal campaigns
Management fee quoted after a quick call
Get started with social ads07Why roofing only
A general agency can't tell a job seeker from a homeowner.
“roofing jobs near me” is someone looking for work.
“roof replacement cost” is a homeowner getting ready to buy.
We know the difference, and we build everything around it.
- 01
Storm season changes everything.
Searches spike, click prices jump, and the roofer who answers first wins. We plan storm campaigns before the hail hits, not after.
- 02
Insurance work and retail re-roofs sell differently.
They get separate pages, separate ads, and separate messaging, so one doesn't drown out the other.
- 03
Your crews have limits.
When you're booked out, we slow spending down. When the schedule opens up, we turn it back up.
- 04
Homeowners check proof before they call.
Reviews, photos of real jobs, and manufacturer certifications. Your website shows all three before anyone has to scroll far.
08Our rules
Three rules we don't break.
Rule 01
Roofing companies only.
Roofing Demand Lab works with roofers and nobody else. Every page, ad, and report we make is built for one trade.
Rule 02
You own your accounts.
Your Google Business Profile, your ad accounts, your reviews, and your data stay in your name. If we ever part ways, they stay with you.
Rule 03
Plain-English reports.
Every month you get a simple report on how your website is performing. No jargon, and if a number doesn't help you make a decision, it's not in there.
09Questions
Straight answers.
Don't see your question? Ask us when we talk. You'll get a straight answer.
Do you only work with roofing companies?
Yes. Residential, commercial, storm restoration, and metal roofing companies. If you put roofs on buildings, we're built for you.
How much does it cost?
Monthly plans run from $500 to $2,500, depending on how much work you want done each month, and every plan has a 3-month minimum. Every plan comes with your website, live as long as your monthly fee is paid. Google Ads and Facebook ads are separate add-ons, and you pay the platforms directly for ad spend. See all plans.
Is this the same as buying roofing leads?
No. Lead companies sell the same homeowner to several roofers. We build your own roofing lead generation: your website, your Google rankings, and your ads, so every call that comes in is yours alone.
How long until I see more leads?
Google Ads and Local Services Ads can start producing calls within days of launch. SEO takes longer. Map rankings often start moving in the first few months, and competitive organic rankings can take six months to a year.
Do you do AI SEO, like GEO and AEO?
Yes. GEO and AEO are about getting your company named when homeowners ask ChatGPT, Google's AI Overviews, Gemini, or Perplexity about roofers. We build it on top of solid regular SEO, since AI tools lean on the same things: clear pages, matching listings, and plenty of real reviews. See how our AI SEO works.
Do you work with storm and insurance restoration companies?
Yes. We build separate pages and campaigns for storm work, so it doesn't compete with your retail re-roof marketing. We also get storm campaigns ready ahead of time, so they can go live fast when weather hits your area.
Can you work with my current website?
Sometimes. If your site is fast, works well on phones, and you can edit it, we'll improve what's there. If it's slow or locked down by another company, rebuilding is usually cheaper than patching.
Do I pay for Google Ads through you?
No. Your ad spend goes straight from your card to Google, in an account that's in your name. We charge a separate management fee to build and run the campaigns, so you always see exactly what Google charged.
Do I own my accounts?
Your Google Business Profile, ad accounts, reviews, and data stay in your name, and they stay with you if you ever leave. Your website is different: it's part of your subscription, so it stays live while your plan is active and stays with us if you cancel.
Do you work with roofers outside my state?
Yes. We work with roofing companies across the U.S. Everything happens over the phone, video calls, and email, so it doesn't matter where your shop is.
Get started
Ready to book more roofs?
Tell us about your company and the plan you're leaning toward. We'll reach out to talk through your market, then get your new website and marketing started.
Every plan includes
- A professional roofing website, live as long as your plan is paid
- Google Business Profile management and SEO
- New content every month, with more on bigger plans
- A monthly report on website performance
- Plans from $500 a month, with a 3-month minimum
Work orderNew client
You're in.
We'll reach out to talk through your market, your plan, and next steps.