A half-built Google profile.
Wrong categories, a handful of photos, no services listed, and no posts in months.
Roofing SEOCompete for a spot in Google's top three.
When someone searches “roofer near me,” Google usually shows a map with three companies near the top of the page, and a lot of homeowners call right from it. Our roofing SEO is built to move you toward that box in the towns you care about.
“roof repair” · 10-mile area
- 1 to 3
- 4 to 10
- 11 to 20
- 20+
The problem
Why good roofers get stuck on page two.
Not enough reviews.
A competitor with 300 reviews can outrank you with 40, even when your work is better.
One page trying to rank for everything.
A single "services" page has a hard time ranking for replacement, repair, storm damage, and metal roofing in 12 towns.
Weak local signals.
Mismatched business listings, no local links, and no mentions from your own community.
What's included
The work that helps you climb the map.
Our roofing SEO covers the main things Google says it looks at for local results, plus a monthly report on how your website is performing. How much we do each month depends on your plan.
Google Business Profile management
Categories, services, service areas, photos, and regular posts, all kept current.
Review requests
A simple way to ask every customer for a review, plus replies to your reviews on Growth and Market Leader.
Service and city pages
Pages for the services and towns you want to rank in, with new ones every month on Growth and Market Leader. Real content, not the same page with the city name swapped.
Technical SEO
Site speed, indexing, schema markup, internal links, and fixes for the issues that get in Google's way.
Citations and listings
Your name, address, and phone number matching across the directories that matter for contractors, on Growth and Market Leader.
Local links
Outreach for links from places like suppliers, associations, sponsorships, and local news, on Growth and Market Leader.
Content homeowners search for
Articles on roof replacement costs, insurance claims, and storm damage, written for your area.
Service area coverage
Pages, listings, and posts aimed at the towns you want calls from, not just the one your shop is in.
Plain-English reporting
A monthly report on how your website is performing, and what we're doing next.
SEO in each plan
Compare plansFoundation$500/mo
2 SEO articles and up to 3 pages optimized a month
Growth$1,250/mo
5 SEO articles, up to 10 pages optimized, 2 new pages, 2 local links, and 5 listings a month
Market Leader$2,500/mo
10 SEO articles, up to 25 pages optimized, 4 new pages, 4 local links, and 10 listings a month
How map rankings work
Google names three things. We work all three.
Google says local results are based mainly on relevance, distance, and prominence. Here's what each one means for a roofer, and what we do about it.
Relevance
What it meansHow well your business matches what someone searched.
What we doThe right categories, a full list of services, and pages for the job types and towns you want.
Distance
What it meansHow close you are to the person searching.
What we doWe can't move your shop. But local pages, reviews, and links from nearby towns can still help you get calls there.
Prominence
What it meansHow well-known and trusted your business is.
What we doReview requests, matching listings, local links, and mentions around town.
How it works
The SEO playbook.
Step 1: Inspect
Your profile, site, reviews, listings, and the top three roofers in each town you care about.
Step 2: Fix the foundation
Profile cleanup and technical fixes, so the work that follows actually counts.
Step 3: Build out
Service pages, city pages, reviews, and links, month after month.
Step 4: Report and adjust
A monthly website performance report, with more effort going wherever it's working.
Questions
SEO questions.
How long does roofing SEO take?
Map rankings often start moving within a few months. Competitive organic rankings for terms like "roof replacement [your city]" can take six months to a year. Be wary of anyone promising page one in 30 days.
Do I need a new website to hire you for SEO?
No. Every plan works with the site you already have, at the same price. We tune up your current site for SEO in the first month, then publish your monthly posts and pages right on it. If your site is holding your rankings back, we'll tell you, and a new site from us is part of your plan whenever you want it. See the plans.
Why hire a roofing SEO company instead of a general agency?
SEO for roofers has its own quirks: storm seasons, service areas that span a dozen towns, insurance work, and map rankings that change street by street. We only work with roofers, so we build around those quirks instead of learning them on your dime.
Can you guarantee #1 rankings?
No, and be careful with anyone who does. Google controls the rankings. We control the work, and we'll show you every month what we did and what moved.
Do I need an office in every city I want to rank in?
No. Map rankings favor businesses close to the searcher, so you'll be strongest near your address. But service area pages, reviews, and local links can still help you get calls from nearby towns.
Do you write reviews for us?
Never. We give you a review link and QR code to share with real customers, and Growth and Market Leader plans include replies to every review. Fake reviews break Google's rules and federal law, and they aren't worth the risk.
What's the difference between SEO and AI SEO?
Regular SEO works on your rankings in Google's map and search results. AI SEO works on getting you named in answers from ChatGPT, Google's AI Overviews, and other AI tools. They share a foundation, and our Growth and Market Leader plans include both. Learn about AI SEO.
Get started
Let's go after Google's top three.
Tell us about your company and the towns you want calls from, and we'll get your roofing SEO started.
Every plan includes
- A professional roofing website, live as long as your plan is paid (or we work on the one you have)
- On-page SEO every month, plus Google Business Profile management
- New SEO articles every month, with more on bigger plans
- A monthly report on website performance
- Plans from $500 a month, with a 3-month minimum
Questions first?
hello@roofingdemandlab.comGot it.
We'll reach out to talk through your market, your plan, and next steps.