Broad keywords, no negatives.
A broad "roofing" keyword will happily pay for job seekers, DIYers, and people shopping for shingles.
Roofing PPCAds aimed at roofing calls. Not job seekers.
Plenty of roofing ad accounts leak money on searches like “roofing jobs,” “roofer salary,” and “how to fix a roof leak myself.” We build Google Ads and Local Services Ads around the searches most likely to turn into signed roofs, and start blocking the junk from day one.
Illustration: Google results for “roof replacement near me.” Your roofing company shows at the top in the Local Services Ads, which are paid per lead, and again in a sponsored search ad, which is paid per click. Searches like “roofing jobs near me” and “roofer salary” are blocked, so they never cost you a click.
The problem
Why a lot of roofing ads burn money.
Every click goes to the homepage.
Someone who searched "hail damage inspection" should land on a hail damage page, not your homepage slider.
Counting the wrong conversions.
If page views or 10-second calls count as conversions, Google learns to go find more junk.
The same budget all year.
Storm season and slow winters need different budgets. Flat spending can waste money in both.
How billing works
Two separate bills. Nothing hidden in your ad spend.
Google Ads management is its own service, separate from our monthly plans. Add it to any plan, or run it on its own.
Your ad spend
Paid by you, straight to Google. Your card sits on a Google Ads account in your name, so you see every charge, and none of your ad budget passes through us.
Our management fee
A monthly fee to set up, run, and report on your campaigns. We quote it after a quick call, based on your budget and how many campaigns you need.
Know the difference
Local Services Ads vs. Google Search Ads.
They look similar to a homeowner, but they work very differently. Many roofers run both.
| Local Services Ads | Google Search Ads | |
|---|---|---|
| How you pay | Per lead (calls and messages) | Per click |
| Where they show | At the top of many local searches | Top and bottom of the results |
| What you control | Job types, service area, budget, and hours | Keywords, ads, landing pages, bids, and schedule |
| Setup | Google checks your license, insurance, and business | Ad account, tracking, and landing pages |
| Best for | Pay-per-lead calls, often at a lower cost per lead | More volume, storm response, and specific services |
What's included
Everything we handle inside your account.
Our roofing PPC management covers the full build and the ongoing upkeep, so your Google Ads for roofers stay pointed at real jobs.
Local Services Ads
Setup, help with Google's verification, service areas, and budget, plus lead feedback to help Google send more of the calls you want. Google makes the final call on who gets approved.
Campaigns by service
Separate campaigns for replacement, repair, storm damage, and commercial work, each with its own ads and budget.
Negative keyword lists
Big negative lists on day one, plus regular search term reviews to catch new junk.
Landing pages
A dedicated page for each campaign, built to turn clicks into calls and inspection requests.
Call tracking
Calls from your ads tracked back to the campaign and, where possible, the keyword that produced them.
Real conversion tracking
We count real calls and form fills, not page views. When we can, we send booked jobs back to Google so it can learn what a good lead looks like.
Storm response
Storm campaigns and landing pages built ahead of time, ready to switch on when weather hits your area.
Budget pacing
Spend that follows your season and your crew schedule. Booked out? We pull back.
Monthly report
Spend, calls, cost per lead, and what we changed. One page, in plain English.
How it works
Step 1: Account review
Where your money has gone, what's wasted, and what's working.
Step 2: Tracking first
Call tracking and conversion tracking go in before we touch a single bid.
Step 3: Build and launch
Campaigns, ads, negatives, and landing pages, launched one service at a time.
Step 4: Tune and report
Search terms, bids, ads, and budgets adjusted as data comes in, with a monthly report.
Questions
Google Ads questions.
Do I pay for my ads through you?
No. You pay Google directly for your ad spend, with your own card on an account in your name. You pay us a separate management fee to build and run the campaigns.
Is Google Ads part of the monthly plans?
No. It's a separate service, since your ad budget is your call. You can add it to any plan or run it on its own. See the plans.
How much should a roofing company spend on Google Ads?
Enough to get real data in your market. That depends on your area, your services, and your goals, so we'll recommend a starting budget when we talk.
Should I run Local Services Ads or Google Ads?
Often both. Local Services Ads often bring in cheaper leads but give you less control. Search ads give you more control and room to grow. Together, they can take up more of the top of the page.
Can you take over my existing Google Ads account?
Yes. We'll review it first, keep what's working, and clean up the rest. You keep the account and all of its history.
Get started
Let's make your ad spend count.
Tell us about your company and your ad budget, and we'll get your Google Ads and Local Services Ads set up the right way.
Every plan includes
- A professional roofing website, live as long as your plan is paid (or we work on the one you have)
- On-page SEO every month, plus Google Business Profile management
- New SEO articles every month, with more on bigger plans
- A monthly report on website performance
- Plans from $500 a month, with a 3-month minimum
Questions first?
hello@roofingdemandlab.comGot it.
We'll reach out to talk through your market, your plan, and next steps.